안광호외 마케팅원론 8판 【제7장】 제품전략을 통한 고객가치창출
Synopsis
【제7장】 제품전략을 통한 고객가치창출 1. 제품의 개념과 구성요소 2. 제품의 분류 3. 제품의사결정 4. 서비스마케팅 5. 신제품 개발 ...
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